Our approach to investing in early-stage startups
Our focus is on making a small number of carefully considered investments. We look to develop long term relationships with Founders and support them on the journey. It's the opposite of the VC playbook – we're not playing the odds, we're building businesses.
We are happy to look at most sectors and business models. Of course there are some we prefer (what we look for) and some we don't (what we don't look at).
We look for businesses operating at the intersection of structural macroeconomic change and technology shift. The influence of these two factors can flow in either direction. For example, Covid led to a shift to hybrid working patterns. The tech then rapidly evolved to enable this huge shift in the economic structure. AI is an example with flows in the opposite direction. In this case, economic models are likely to be significantly changed as a result of the evolution of the technology.
All of our investments should in some way be net beneficial to people and the world around them. This means recognising that strong returns and positive impact can go hand in hand, thanks to advances in technology and market evolution.
Focus is on B2B SAAS (and/or share of value created) and marketplaces. But happy to consider a range of models. The range of models is likely to evolve over time (Service as a Software). In the end, all roads lead to ROI. If you are adding demonstrable value for your customer, then you will likely win.
Explore our detailed investment criteria and see if we're a good fit
View Investment Criteria